'CHEWIE CHEWSDAY'
(School project, September '23)
In this project, we were encouraged to create a fictional event in the need of a visual identity and a custom logo type.
We chose to work on our very own chewing gum happening called Chewie Chewsday.
As part of the assignment, we had to create a poster, a website, an animated banner and a product of our own choice.
In 3 days, we decided on a concept, a color palette, a font, created a logotype and produced a repetoire of yummy illustrated mouths filled with blue gum. All of which we could use, and reuse, in our advertisement and on our products.
I worked primarily on the illustrations (Procreate) and the poster, as well as helping out with creative direction on the animation.
I worked with Karl Bager, Charlotte Berg Borup and Julius Rohr. (CD)
Here are a few of the results. They are made with lots of love and very limited time.
Enjoy!
Packaging design for chewing gum: